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Training Effective Public Relation

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Description

Enhancing the reputation of an organization or company and strengthening relationships with customers are practical skills and strategies that are absolutely necessary for personnel assigned to the Public Relations division. Effective Public Relations will direct us to be successful in accordance with its function through various important aspects in the field of Public Relations including vital skills in utilizing media, organizing various activities (events), and producing persuasive publication materials. In addition, this training will also provide techniques in convincing clients about the advantages of the organization and tips for building good relationships with the public and conducting publicity campaigns.

 

Objectives

After participating in this training, participants are expected to be able to:

  1. Improve the ability to prepare presentations, events, and overcome work problems comprehensively.
  2. Increase the productivity of employees and company organizations in carrying out work.
  3. Provide practical advice and tips to help develop and improve Public Relations skills.

 

Course Content

  1. Overview of Public Relations
  2. Combining Public Relations with Marketing
  3. Communicating Effectively
  4. Developing Skills in Public Relations
  5. Communicating with Employees
  6. Maintaining Company Reputation
  7. Working with the Media
  8. Creating Publications
  9. Communication Crisis Management
  10. Obstacles and Solutions that Often Occur in Implementation
  11. Case Studies and Discussions

 

Benefits

  • Improve participants’ communication skills.
  • Build a positive image of the organization in the eyes of the public.
  • Manage good relations with the media and stakeholders.
  • Be able to handle crisis situations more effectively.

 

Participants

  • Government employees who are responsible for public communication.
  • Professionals in the field of communication and marketing.
  • PR managers and staff from companies or institutions.
  • Anyone who wants to develop their PR skills.

 

Time & Place

  • By Request
  • In House Training
  • e-Learning

 

The Facility
Training Module (Softcopy & Hardcopy), USB Flashdisk, Training Kits, Certificate, Souvenir

 

*For more information please contact Customer Service
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